Love Blooms
What Brought Us Together
To celebrate Valentine’s Day in a way that felt inclusive, intentional, and creatively nourishing, Indra Project partnered with Roxor Spirits and Garden Studio to design Love Blooms—a nature-inspired evening centered around growth, beauty, and connection. Roxor Spirits sought a memorable experience that aligned with the botanical nature of their Flor Vodka, while Garden Studio aimed to deepen its identity as both an arts destination and a venue for meaningful, small-format events. Together, we envisioned a night that invited guests—whether coupled, solo, or with friends—to come together through the shared joy of creativity and seasonal renewal.
The Experience Unfolded
Held on February 14th, Love Blooms welcomed 30 guests into an immersive garden-inspired setting filled with original paintings, sculptural installations, and live greenery. The centerpiece of the evening was a hands-on lasagna planting workshop led by Gifton Milburn of Plant Daddy, where attendees created layered bulb planters designed to bloom throughout the spring.
Floral-themed cocktails and non-alcoholic beverages, including a signature hibiscus gimlet crafted with Roxor’s Flor Vodka, elevated the atmosphere with botanical flavor pairings. The space was curated to feel intimate yet alive, offering soft lighting, textural art, and seating that encouraged conversation and comfort. This art-meets-nature gathering gave guests a rare chance to slow down, plant with intention, and carry a living reminder of the experience home with them.
Our Role In The Magic
Indra Project led the creative direction, event design, and production, shaping the evening as both an activation and a lasting brand moment. Our team designed and installed a custom interactive sculpture installation sculpture and curated artwork to build a cohesive visual identity rooted in seasonal transformation and softness.
We facilitated all production logistics, talent coordination, and brand integration—including drink development, signage, and a botanical-forward ambiance that echoed Roxor Spirits’ values. The result was a joyful, well-paced event that authentically embodied our partners’ identities while offering guests a truly memorable way to experience Valentine's Day—through creativity, beauty, and blooming connection.